VisitEngland has announced the winners of its 2025 Awards for Excellence, showcasing the top performers in England’s tourism industry. The awards ceremony took place on June 4 at the Brighton Dome Corn Exchange and was hosted by VisitEngland Advisory Board Chairman Lady Victoria Borwick.
The awards, which have been held for over three decades, recognized Gold, Silver, and Bronze winners across 17 categories. These ranged from ‘New Tourism Business of the Year’ to ‘Camping, Glamping and Holiday Park of the Year.’ Winners were chosen from hundreds of tourism businesses across England, forwarded through local and regional competitions.
Andrew Stokes, VisitEngland Director, stated: “These annual Awards are an opportunity to applaud and showcase the businesses and individuals who provide outstanding customer service and continuously improve their products and offer for visitors.”
He added that this year’s winners included diverse attractions such as a science museum in Merseyside and a fully accessible hotel in Bournemouth. “Competition this year was fierce,” he said. “I congratulate all the 2025 winners, especially those who won Gold.”
In addition to the core category awards, three special awards were presented: an ‘Outstanding Contribution to Tourism Award,’ a ‘Travel Content Award,’ and a ‘Tourism Superstar Award.’ The Tourism Superstar Award went to port volunteers Southampton Saints. The Outstanding Contribution to Tourism Award was given to ‘Railway 200’ for highlighting railway heritage’s importance. Jane Anderson won the Travel Content Award for her Isle of Wight wellness story.
Tourism remains a significant industry in England, generating approximately £76 billion annually from domestic visitor spending.
A complete list of award winners includes Eureka! Science + Discovery in Merseyside winning Gold for Accessible and Inclusive Tourism; Sunnyside Guest House Southport in Merseyside taking Gold for B&B and Guest House of the Year; Keele University Events and Conferencing in Staffordshire securing Gold for Business Events Venue; Polmanter Touring Park in Cornwall earning Gold for Camping, Glamping and Holiday Park; Cow Cuddling at Dumble Farm winning Experience of the Year; The Beatles Story achieving International Tourism Award; Mallory Court Country House Hotel & Spa winning Large Hotel of the Year; Black Country Living Museum taking Large Visitor Attraction; Ad Gefrin Anglo-Saxon Museum & Whisky Distillery awarded New Tourism Business; The Farmers Arms named Pub of the Year; Treworgey Cottages securing Self Catering Accommodation award; Summer Lodge Country House Hotel winning Small Hotel award; No.1 Royal Crescent earning Small Visitor Attraction accolade; The Cavendish Hotel receiving Taste of England recognition; Hannah Clapp named Unsung Hero.
Further details on VisitEngland’s Awards can be found on their website.
