The U.S. Travel Association has announced the formation of the America’s Sports and Travel Mega Event Coalition (ASTMEC), a new alliance that brings together leaders from sports, travel, and business sectors. The coalition aims to support the United States as it prepares to host major international sporting events, including the 2026 FIFA World Cup and the 2028 Summer Olympics.
ASTMEC will collaborate with federal officials and the administration to address policy, infrastructure, and security needs for these large-scale events. These efforts are expected to help manage an anticipated influx of more than 30 million international visitors over the next four years, which is projected to generate approximately $100 billion in economic impact nationwide.
Geoff Freeman, President and CEO of the U.S. Travel Association, commented on recent federal initiatives: “The Trump administration’s launch of the White House Task Force on the 2028 Summer Olympics lays critical groundwork for a historic decade of global sports,” said Freeman. “This is another opportunity for the U.S. to demonstrate its leadership on the world stage. Hosting these events will bring global attention and millions of visitors to our cities—but momentum isn’t enough. Success demands strategy, unity and investment. We urge the White House Task Force to press Congress to scrap the misguided $250 junk fee that will deter legitimate visitors. ASTMEC is ready to partner with federal and local leaders to deliver a secure, seamless experience and a legacy that lasts.”
ASTMEC’s focus areas include modernizing visa processes through a new Visa Task Force, upgrading airports with advanced security technology, and ensuring efficient travel experiences for athletes, fans, sponsors, and media.
Federal actions supported by U.S. Travel include establishing White House task forces for both upcoming sporting events as well as significant financial commitments—$625 million toward operations for the 2026 FIFA World Cup and $1 billion dedicated to preparations for the 2028 Olympic Games.
The coalition plans ongoing collaboration with government agencies at all levels alongside private sector partners in order not only to ensure successful hosting but also drive long-term improvements in America’s travel infrastructure and global competitiveness.
U.S. Travel Association represents a $1.3 trillion industry vital to the national economy through advocacy efforts designed to increase both domestic and international travel. More information can be found at https://www.ustravel.org/.
