Tourism spending in Massachusetts reached $24.2 billion in 2024, according to data released by the Massachusetts Office of Travel and Tourism (MOTT). The state welcomed 52.6 million domestic and international travelers last year, generating $2.3 billion in state and local tax revenue and supporting 155,808 jobs.
The figures represent an increase of $600 million in visitor spending compared to 2023, when the total was $23.6 billion. The industry also added nearly 1,500 jobs over the previous year.
Governor Maura Healey commented on the results: “Our tourism industry supports thousands of jobs, brings in billions in economic benefit, and gives us an opportunity to showcase everything that makes Massachusetts so special. It’s great to see that tourism in Massachusetts continues to be strong, especially as we gear up for another year of Massachusetts 250 celebrations, as well as the FIFA World Cup and Sail250. Our administration will continue to invest in the infrastructure, cultural programming, and destination marketing that strengthen local economies and position Massachusetts as a top travel destination.”
Lieutenant Governor Kim Driscoll noted the broader impact across communities: “Tourism is more than a visitor activity — it’s a driver of local opportunity. From Gateway Cities to coastal towns, the sector supports jobs, energizes main streets, and brings national and international attention to communities across the state. As we look ahead to major events like Sail250 and FIFA World Cup, we have a real opportunity to showcase Massachusetts and ensure all regions benefit from this momentum.”
A county-by-county chart outlining direct impacts on spending, earnings, employment, and taxes was included with the announcement.
Visitor spending contributed significantly to public services through state and local tax revenue—helping fund municipal programs via room occupancy taxes—and supported employment across hospitality, transportation, retail, and arts sectors.
Kate Fox, Executive Director of MOTT said: “Massachusetts has always been defined by its welcoming spirit, prolific cultural fabric, and deep sense of history. With major city and town anniversaries on the horizon and statewide celebrations planned, we’re proud to work alongside regional tourism councils, cultural institutions, and small businesses to showcase all that Massachusetts has to offer, from vibrant cities to historic villages, to travelers from around the world.”
The full 2024 Economic Impact of Travel report is available at https://www.visitma.com/media-industry-portal/stats-reports/.
The mission of MOTT is focused on promoting Massachusetts as a four-season destination for both leisure and business travelers while contributing to statewide economic growth. The agency offers planning support for itineraries as well as resources for travel trade professionals.
