The Tourism Authority of Thailand (TAT) has partnered with Royal Enfield to organize a motorcycle journey aimed at promoting Thailand’s lesser-known destinations to international travellers. The event, which took place from August 11 to 17, 2025, involved 12 travel influencers from the Asia-Pacific region, including participants from India, Malaysia, Indonesia, Japan and South Korea.
During the trip, the group traveled from Bangkok through Trang, Phatthalung and Songkhla. Along their route, they experienced local attractions such as Muay Thai at Rajadamnern Stadium in Bangkok, explored street art in Trang, visited Krachong Waterfall and Khao Chong Botanical Garden, toured Talay Noi by paddleboat in Phatthalung while watching the Nora dance performance, and visited Kim Yong Market in Songkhla using local transport.
A highlight of the campaign was a gathering with the Royal Enfield Community in Hat Yai where about 50 motorcycle enthusiasts joined the activities. This collaboration aimed to encourage cultural exchange and promote adventure tourism within Thailand.
The participating influencers documented their experiences on various digital platforms under TAT’s “Your Stories Never End” theme. According to TAT data, these efforts have resulted in approximately 355 pieces of content—including posts and videos—reaching an estimated audience of nearly 14.7 million people worldwide.
Ms. Thapanee Kiatphaibool, Governor of TAT stated: “This collaboration with Royal Enfield is a powerful example of how we can blend lifestyle, adventure and cultural exploration to position Thailand as a destination that goes beyond the ordinary. By engaging passionate influencers and motorcycle communities across the region, we are not only showcasing Thailand’s hidden gems but also inspiring travellers to create their own unforgettable stories.”