Thailand has been acknowledged for its commitment to sustainable and creative tourism at the Pacific Asia Travel Association (PATA) Gold Awards 2025. The Designated Areas for Sustainable Tourism Administration (DASTA) and the Tourism Authority of Thailand (TAT) were among the top honorees, receiving accolades that highlight their achievements in innovation, sustainability, and excellence within the Asia Pacific travel industry.
DASTA was awarded the Grand Award for Sustainability & Social Responsibility for its Ban Na Ton Chan Homestay Community Enterprise project. This initiative serves as a model for community-based cultural heritage preservation. Additionally, DASTA received five Gold Awards in areas such as climate action, inclusive tourism, women and youth empowerment, and destination resilience.
TAT earned two Gold Awards in the Marketing category. Its “Love Season” initiative was recognized as the Best Integrated Digital Marketing Campaign (Destination), praised for its strategic digital outreach and storytelling that promotes romantic travel in Thailand. The second award was for Best Travel Photography with “The Hidden Romance of Sam Roi Yot,” showcasing one of Thailand’s serene coastal landscapes.
Ms. Thapanee Kiatphaibool, TAT Governor, expressed gratitude: “We are deeply honoured to be recognised once again by PATA for our efforts in promoting Thai tourism with creativity and care. Receiving these awards year after year is a meaningful affirmation of our team’s commitment to delivering impactful, engaging campaigns that resonate with travellers. We also extend our warmest congratulations to DASTA for its remarkable achievements in sustainable tourism development. Their continued success brings great pride to Thailand’s tourism sector.”
This recognition adds to recent international wins for Thailand, including accolades from the Travel + Leisure World’s Best Awards 2025. More details on this year’s winners can be found on the official announcement page.
The PATA Gold Awards 2025 Gala Dinner will occur on August 27 during the PATA Travel Mart 2025 in Bangkok, where all award recipients will be officially recognized. Winning projects will also be exhibited at the Mart.