The Tourism Authority of Thailand (TAT) and Grab (Thailand) have introduced a new campaign, “Tiew Tua Thai Suk Kan Yai Wai Jai Grab” – Explore Thailand Enjoy More Trust Grab. This initiative aims to boost travel across the country by inviting both Thai and international tourists to explore various landmarks and hidden gems while experiencing Thai culture, nature, and local charm. The campaign leverages Grab’s digital platform to ensure smooth and connected journeys.
Mr. Apichai Chatchalermkit, TAT Deputy Governor for the Domestic Market, explained: “TAT is driving Thai tourism in 2025 under the Amazing Thailand Grand Tourism and Sports Year campaign. We aim to encourage consistent travel throughout the year, helping people discover their own Grand Moments. By promoting 55 must-visit provinces through local stories and fresh perspectives, we’re revealing Thailand’s hidden beauty. Strengthening traveller confidence is key, and our partnership with Grab supports a more sustainable and appealing image for Thai tourism.”
A highlight of the campaign is the participation of popular stars Ling Ling – Sirilak Khong and Aom – Kornnaphat Settharattanapong as “Friends of Grab.” Their involvement has already generated significant interest, with over 2.3 million engagements on social media platform X within the first day. Their influence is expected to attract more tourists from regional markets such as China.
Ms. Chantsuda Thananitayaudom, Country Head of Grab Thailand, stated: “As TAT’s official partner and a member of the Tourism Taskforce, Grab is committed to supporting the recovery and growth of Thailand’s tourism sector. Our services continue to evolve to meet traveller needs, seamlessly connecting major cities and lesser-known gems. Through collaborative campaigns like this one, we’re proud to play an active role in revitalising tourism nationwide.”
Travellers can participate in the exclusive “Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab” promotion by using Grab services in any of the 55 participating provinces for a chance to win experiences with Ling and Aom. Promo codes allow travellers to choose between ‘NATURE’ for scenic escapes or ‘CITY’ for urban adventures without a minimum spend requirement until August 12, 2025.
Additionally, TAT and Grab are offering up to 100 Baht off with code “AMAZING25” on eligible services such as transport, food delivery, valid through December 31, 2025. More details are available at www.grab.com/th/blog/grabtatamazing25