Indian Hotels Company Limited (IHCL) has announced that its Taj brand has been recognized as India’s strongest brand for the fourth consecutive year in Brand Finance’s ‘India 100 2025’ report. This marks a significant achievement for the company, which is India’s largest hospitality firm.
Puneet Chhatwal, Managing Director and CEO of IHCL, expressed his gratitude: “We are honoured that Taj is India’s Strongest Brand across sectors, for the fifth time and four years in succession. This recognition reaffirms the deep trust and emotional connect Taj has with its stakeholders including our guests, partners and its dedicated team delivering the quintessential Tajness.”
He also highlighted the brand’s commitment to promoting Indian tourism: “Guided by its purpose of pioneering responsible change, creating value and shaping the future, Taj remains committed to unlocking India’s tourism potential and showcasing Indian hospitality to the world.”
The ‘India 100 2025’ report reveals that Taj’s brand value increased by 22% to USD 664 million. The brand retained its position as India’s strongest brand with a Brand Strength Index score of 92.2/100 and an AAA+ rating. According to market research by Brand Finance, most respondents in India prefer Taj as their hotel brand of choice.
Ajimon Francis, Managing Director at Brand Finance India, noted: “Taj’s recognition as India’s Strongest Brand across sectors—now for the fourth time—reflects the timeless power of its legacy, its deep emotional resonance with consumers and its unwavering commitment to excellence. Its focused, asset-light and segmented expansion strategy coupled with powerful brand strength continues to accelerate brand value creation too.”
Taj’s portfolio includes over 130 hotels across 14 countries offering diverse experiences from palatial stays to wildlife safaris.
The Indian Hotels Company Limited was founded by Jamsetji Tata and opened its first hotel in Bombay in 1903. Today it operates a wide range of brands including Claridges Collection, SeleQtions, Tree of Life, Vivanta, Gateway, and Ginger.
For further details on IHCL or any associated brands such as Taj or Claridges Collection, please contact Kirti Dhingra at [email protected].
