Princess Cruises has announced that Pantalones Organic Tequila, co-founded by Camila and Matthew McConaughey, is now part of its “Love Line Premium Liquors” collection. This addition features the tequila as a key offering on Princess ships.
Pantalones Organic Tequila, known for being 100% premium organic and non-pretentious, offers three varieties: Blanco, Reposado, and Añejo. These are available at bars throughout the fleet and included in Princess Plus and Princess Premier packages.
A unique feature aboard the cruise line is the mobile Pantalones Organic Margarita Cart, which serves cocktails across the decks. Guests can also use Princess’ OceanNow service to request the cart for a personalized experience.
John Padgett, president of Princess Cruises, remarked on the partnership with Camila and Matthew McConaughey: “Matthew and Camila personify the timeless ‘Love Boat’ story… Their attitude, energy and passion for delivering a story-based spirit with a light-hearted approach to enjoying life pairs perfectly with our onboard vibe of relaxation, adventure, love and world-class dining, drinks and entertainment.”
The collaboration includes signature cocktails created with Rob Floyd from Princess Mixology Team. These include “Pants on Fire,” “Sea Legs,” “Hot Pants,” “Fancy Pants Paloma,” and “24K Gold Margarita.”
Pantalones joins other celebrity-backed brands in the collection like Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull; Melarosa wines by Jason Aldean; and Love Prosecco by Romero Britto.
Camila Alves McConaughey is an entrepreneur known for her work as an author and founder of Women of Today. Matthew McConaughey is recognized for his acting career as well as his philanthropic efforts.
For more information about this collaboration or other offerings from Princess Cruises, visit their website or contact them directly through their provided channels.



