Oceania Cruises adds Diamonds International as fleetwide retail partner

Jason Montague Chief Luxury Officer at Norwegian Cruise Line Holdings Norwegian Cruise Line Holdings
Jason Montague Chief Luxury Officer at Norwegian Cruise Line Holdings - Norwegian Cruise Line Holdings
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Oceania Cruises and Regent Seven Seas Cruises have announced a new partnership with Diamonds International, bringing the luxury retailer’s offerings to ships across both fleets. The collaboration introduces a range of high-end brands, including Swiss watchmaker Breitling, which will be available for the first time on Oceania Cruises’ recently launched eighth ship, Oceania Allura.

Diamonds International is set to expand its presence on Regent Seven Seas Cruises as well, debuting aboard the Seven Seas Mariner after the vessel completes a multi-million dollar refurbishment later in 2025. Additional details about this rollout are expected to be shared at a future date.

“We are thrilled to be partnering with Diamonds International and believe that our guests will relish the opportunity to browse and buy from the remarkable array of brands on offer as they sail the globe on our small luxurious ships,” said Jason Montague, Chief Luxury Officer for Oceania Cruises and Regent Seven Seas Cruises.

A key feature of Diamonds International’s onboard shops will be its Crown of Light diamond collection. This patented diamond features a 90-facet cut designed to enhance brilliance.

Other brands joining Oceania Cruises’ retail lineup through this partnership include Ferragamo handbags and accessories, Tumi luggage, Cariloha bamboo linens, Chanel and Dior fragrances, North Face outerwear, Italgem Steel men’s jewelry, and Panerai watches. Two additional brands making their debut at sea are Fair Harbor—offering clothing made from ocean plastics—and Alustre—a cosmetics line featuring diamond-infused products.

“This partnership means a lot to us,” said Albert Gad, CEO of Diamonds International. “We’re proud to keep growing with Oceania Cruises and Regent Seven Seas Cruises and our team is excited to bring our collections to their guests around the world, on every ship, now and in the future.”

Oceania Cruises operates eight small ships focused on culinary experiences and destination-rich itineraries. The company has four Sonata Class ships scheduled for delivery between 2027 and 2035; these dates are subject to change. More information can be found at www.nclhltd.com.

Regent Seven Seas Cruises has been operating for over three decades with ships carrying up to 822 guests each. Its all-inclusive fares cover amenities such as shore excursions, cuisine options, beverages including fine wines and spirits, entertainment options like Starlink Wi-Fi access, laundry services, gratuities, hotel packages for certain suite levels before cruises begin, flights with flexible air class choices for ultimate fares customers—including transfers—and private chauffeur service options. Further details can be found at RSSC.com or www.nclhltd.com.

Diamonds International was founded in 1988 and specializes in fine jewelry as well as luxury timepieces and accessories for cruise travelers seeking commemorative pieces during their journeys.



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