Marriott Bonvoy has introduced a new family program in Greater China, featuring the original intellectual property “Marriott Bonvoy Squad.” This initiative offers themed stay experiences, including specially designed rooms and exclusive merchandise. The program is set to be available at over 200 hotels under 14 Marriott Bonvoy brands across the region.
The “Marriott Bonvoy Squad” consists of three characters: Noah the Elephant, Luca the Fox, and Mia the Sheep. Each character brings unique traits to the experience. Betty Tian, Managing Vice President, Customer, Greater China, Marriott International stated: “Today’s families have evolving expectations when it comes to travel. They seek not only quality time together but also emotionally resonant journeys that spark creativity and leave lasting memories.”
Three sets of themed rooms are part of this offering. The “Noah’s Jungle Adventure” room features a natural paradise theme with interactive activities. The “Luca’s Wilderness Journal” room includes photography challenges for young guests. Meanwhile, the “Mia’s Cloud Enigma” room provides a reading nook for children.
Additionally, families can enjoy the “Squad Fun Bag,” which includes games and storytelling activities related to the squad characters. These bags serve as mementos for families after their stay.
Guests can access more information through the Marriott Bonvoy WeChat Mini Program and earn points by purchasing themed packages.
