IHG Hotels & Resorts has announced plans to expand its voco hotels brand into Phuket, Thailand. The company is partnering with AssetWise Public Company Limited and its subsidiary Rhom Bho Property Public Company Limited for the project.
The new property, named voco Phuket Bangtao, is scheduled to open in 2029 and will feature 175 rooms. It will be located in Bangtao on the west coast of Phuket, an area recognized for its beaches, nightlife, and dining options. This hotel marks the third signing for voco hotels in Thailand and the first in Phuket. Since its launch in 2018, the voco brand has grown to more than 180 open and pipeline properties worldwide.
Bryan Chan, Vice President, Development, South East Asia & Korea at IHG Hotels & Resorts said: “We are delighted to continue the growth momentum of voco hotels in Thailand with the signing of voco Phuket Bangtao in one of the country’s most popular and enduring destinations. I want to thank AssetWise for their trust in IHG as, together, we bring voco’s thoughtful, unstuffy and charming stay experience to travellers visiting this wonderful city and provide them with a perfect base from which to explore its diverse range of attractions.
“IHG has a great tradition in Phuket and its surrounding area with fantastic properties across our Six Senses, InterContinental, Vignette Collection, Hotel Indigo, Holiday Inn and Holiday Inn Express brands. voco Phuket Bangtao will be a wonderful addition to our estate, strengthening IHG’s presence throughout the city.”
Paneeta Malaivongs, Deputy CEO of AssetWise Public Company Limited stated: “We are thrilled to work with IHG for our first foray into hospitality and bring this wonderful new hotel to Phuket. We have seen IHG’s success in launching new brands and experiences in the market and are confident they are the perfect partner to deliver results with us.
“voco hotels’ positioning as a premium brand offering a distinctive and uplifting experience will suit the Phuket Bangtao area and we envisage it quickly becoming a leading hotel for travellers who want to be within easy reach of everything the area has to offer.”
The upcoming hotel will include facilities such as a restaurant, lounge and bar, spa, swimming pool, and fitness centre. Located about 30 minutes from Phuket International Airport by car, it aims to serve guests seeking both leisure activities and convenient access.
IHG currently operates 40 hotels across nine brands in Thailand with another 41 properties planned or under development. The company views Thailand as an important growth market where it intends to double its portfolio over coming years. The debut of voco Bangkok Surawong later this year will mark the brand’s entry into Thailand.
