Holland America Line has announced a new “Book Early & Save” offer on select cruises for summer 2026 and beyond. The promotion follows the company’s recognition as “Best Alaska Cruise Overall” by Forbes Vetted, which cited Holland America Line’s nearly 80 years of experience in Alaska, its “Alaska Up Close” programming, onboard wildlife experts, and Glacier Bay experiences.
“Being named the Best Alaska Cruise Overall is a testament to our deep-rooted connection to the region and the unmatched experiences we offer,” said Dan Rough, Holland America Line’s vice president of revenue management. “With our ‘Book Early & Save’ offer, we’re inviting travelers to plan ahead and take advantage of exceptional value while exploring the beauty of Alaska with the cruise line that knows it best.”
Travelers who book by September 30, 2025, can access bonus perks valued at $1,400 per stateroom on selected itineraries. These include up to $300 shore excursion credit, up to three nights of specialty dining depending on cruise length, prepaid crew appreciation, upgrades to Elite Beverage Package and Premium Wi-Fi package when booking with the Have It All Premium fare. The deal applies primarily to Alaska cruises but is also valid for trips in Europe and Canada & New England.
Sample departures featured in this promotion include seven-day itineraries such as: Alaska Explorer from Seattle aboard Eurodam; Inside Passage from Vancouver aboard Koningsdam; Glacier Discovery from Vancouver to Whittier aboard Westerdam; Fjords of Iceland from Rotterdam to Reykjavik aboard Rotterdam; and Canada & New England: UNESCO Sites & Quebecois Nights from Quebec City to Boston aboard Zuiderdam. Prices start at $176 per person per day based on double occupancy.
The company highlights several programs recognized by Forbes Vetted. The We Heart Alaska initiative immerses guests in local culture through workshops and lectures led by regional experts. Every cruise includes scenic glacier viewing with ships sailing close for panoramic views under an “Alaska Glacier Guarantee.” More than 175 shore excursions are available for wildlife viewing opportunities guided by onboard wildlife specialists.
Holland America Line continues its Global Fresh Fish Program in Alaska ports, delivering locally sourced fish within 48 hours from port to plate. The cruise line holds triple certification for sustainably sourced wild-caught and responsibly farmed seafood. Menus also feature exclusive dishes created by Fresh Fish Ambassador Chef Masaharu Morimoto.
The Book Early & Save offer excludes cruises three days or less or Grand Voyages but includes Collectors’ Voyages combining two non-repeating itineraries back-to-back.
