Hilton has achieved top rankings in three categories of the J.D. Power 2025 North America Hotel Guest Satisfaction Index Study. Hampton by Hilton, Tru by Hilton, and Home2 Suites by Hilton were each recognized as the highest-ranked brands for guest satisfaction in their respective segments: Upper Midscale, Midscale, and Upper Midscale/Midscale Extended Stay.
According to Hilton, this recognition highlights its leadership in hospitality across various price points. Both Tru by Hilton and Home2 Suites by Hilton have maintained their leading positions for three consecutive years. In total, 13 of Hilton’s hotel brands were evaluated in the study, with eight ranking at or above their segment averages.
“At Hilton, we are committed to delivering outstanding guest experiences across every one of our brands, whether they’re visiting for a night or settling in for an extended visit,” said Bill Duncan, senior vice president and global category head, All Suites and Focused Service Brands, Hilton. “The recognition by J.D. Power once again is a powerful reflection of the dedication of our team members and the trust our guests place in us during every stay.”
Hampton by Hilton received a customer satisfaction index score of 694 out of 1,000 among Upper Midscale hotel brands. The brand is known for consistent quality accommodations and amenities such as its signature waffle offering.
Tru by Hilton was named the best in guest satisfaction among Midscale Hotel Brands for the third year running with an index score of 723. The brand focuses on modern amenities and design that appeal to travelers from different generations.
Home2 Suites by Hilton also ranked No. 1 for guest satisfaction among Extended Stay Hotel Brands in the Upper Midscale/Midscale category with a score of 711. The brand targets extended-stay travelers seeking comfort and affordability.
The North America Hotel Guest Satisfaction Index (NAGSI) Study was redesigned for 2025, making current scores not directly comparable to previous years. Now in its 29th year, the NAGSI Study evaluates overall hotel guest satisfaction based on seven dimensions: check-in/check-out; connectivity; facilities; food and beverage; guest room; staff service; and value. The latest study assessed performance across 102 brands within nine hotel segments using responses from over 39,000 branded hotel guests who stayed between May 2024 and May 2025.
More information about the NAGSI Study can be found at https://www.jdpower.com/business/travel-and-hospitality/north-america-hotel-guest-satisfaction-index-nagsi-study-sm-0.
For additional details about Hilton’s brands, visit https://www.hilton.com/en/corporate/.
