As the summer tourism season kicks off, the Croatian National Tourist Board has launched a promotional campaign titled “Find your ‘Pomalo'”. The campaign aims to introduce travelers and vacation enthusiasts to a lifestyle focused on escaping the hectic pace of everyday life. This initiative is being carried out through social media platforms such as TikTok, Facebook, Instagram, and YouTube.
The campaign features video clips designed to immerse viewers in the experience of enjoying life’s moments, slowing down, and appreciating beauty. It encourages experiencing a “pomalo” way of life, which means taking things slowly and enjoying them fully.
“We are noticing an increased demand for local customs and a peaceful way of life, alongside authentic experiences, while the trend of slow travel is becoming increasingly popular,” said Kristjan Staničić. He added that guests seek to understand and experience the culture of their destinations, connect with unspoiled places, and find peace. The campaign invites tourists to visit Croatia, enjoy their stay, and share their #findyourpomalo moments on social media.
The initiative targets all major markets important for Croatian tourism and will run until the end of August 2025. The main video can be viewed online or on the official YouTube profile of the Croatian National Tourist Board.
