Conrad Hotels & Resorts has introduced a new program called Conrad 1/3/5, aimed at offering immersive and curated travel experiences for modern travelers. The initiative, inspired by founder Barron Hilton’s legacy, features itineraries lasting one, three, or five hours. These itineraries are designed to help guests explore destinations through bold design, local culture, and meaningful connections.
The program addresses the increasing interest among luxury travelers in itinerary-driven experiences. According to a recent trends report from Hilton, 67% of travelers prefer having a daily agenda during their trips. Dino Michael, SVP & Global Head of Hilton Luxury Brands, stated: “With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected.”
Available through the Conrad Concierge, each itinerary is localized by property and offers unique activities reflecting the destination’s culture. In the Americas, options include cocktail tastings in New York and sand sculpting workshops in Orlando. EMEA offerings range from horseback riding in Morocco to helicopter tours over Ireland’s Cliffs of Moher. In APAC regions, guests can engage in activities such as pottery workshops in India or sword-making sessions in Japan.
This program aims to provide meaningful experiences that allow guests to connect more deeply with their surroundings.
