Virginia Tourism Corporation has announced the appointment of Catherine “Cat” Marshburn as Vice President of Marketing. Marshburn will lead the agency’s marketing strategy, overseeing domestic and international campaigns, brand management, and stakeholder engagement to enhance awareness and increase visitation to Virginia.
“Cat is a strategic and visionary leader whose collaborative spirit and data-driven approach will further elevate the Virginia is for Lovers brand,” said Rita McClenny, President and CEO of Virginia Tourism Corporation. “Her extensive experience and creative mindset will help us connect with new audiences, strengthen our partnerships, and position Virginia as a top choice for travelers from around the world.”
Marshburn brings 30 years of experience in strategic marketing and brand leadership. She previously served as Corporate Vice President of Marketing for United Parks and Resorts, where she led marketing efforts across 12 major theme parks. Her career includes roles at SeaWorld Parks & Entertainment, Busch Gardens, and Busch Entertainment Corporation.
“It’s an honor to join the VTC team and help tell the story of this remarkable Commonwealth,” said Marshburn. “Virginia is a place I’ve come to love, and I’m excited to help share all that it offers with travelers near and far.”
Marshburn will manage programs under VTC’s marketing division, including brand management, communications, digital marketing, international marketing, group tours, sports marketing, and promotions. She will also serve on the agency’s Executive Committee.
For more information about VTC marketing initiatives visit vatc.org/marketing.
Virginia Tourism Corporation promotes Virginia as a premier travel destination through its iconic “Virginia is for Lovers” brand. The tourism sector contributes significantly to the state’s economy by providing jobs and enhancing communities across Virginia.
