Princess Cruises has announced the inclusion of Betty Booze and Betty Buzz, beverage brands founded by actor Blake Lively, in its “Love Line Premium Liquors” collection. This exclusive collection features a variety of wines and spirits curated by celebrity partners.
The drinks from Betty Booze and Betty Buzz will be available across all 16 ships in the Princess fleet over the coming months. These beverages are included in both the Princess Plus and Princess Premier packages. The selection includes non-alcoholic sparkling sodas from Betty Buzz and low alcohol-by-volume canned cocktails from Betty Booze.
John Padgett, president of Princess Cruises, expressed enthusiasm for the partnership: “Blake’s commitment to delivering high-quality drinks with the cleanest ingredients matches our passion to deliver our guests the highest quality experiences grounded in passion, creativity, and authenticity.”
Betty Buzz offers a range of premium gluten-free, non-alcoholic mixers made with clean ingredients. The brand’s products have garnered significant attention, with more than 3 billion media impressions year-to-date and recognition in publications like Vogue and Forbes. Additionally, they achieved #3 on Amazon’s best sellers list in soft drinks during July 2024 Prime Day.
Betty Booze features low ABV ready-to-drink cocktails and has also received considerable media coverage with over 7 billion impressions year-to-date. The brand is nationally available at over 6,000 accounts.
The addition of these brands aligns with Princess Cruises’ aim to provide diverse drink options catering to modern lifestyle preferences. Other celebrities featured in the “Love Line Premium Liquors” collection include Camila and Matthew McConaughey, Liev Schreiber, Pitbull, Jason Aldean, and artist Romero Britto.
For further details about Princess Cruises offerings or to book a cruise experience featuring these new beverage options, interested parties can contact their professional travel advisor or visit www.princess.com.
